Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users who you choose to follow.
If you want to edit your photo or video within the Instagram app, simply tap the wrench icon and choose a feature from the bottom menu. You can adjust the contrast, warmth, saturation, highlights, shadows, vignette, tilt shift and sharpness. After you’ve applied an optional filter and possibly made some edits, you’ll be take to a tab where you can fill out a caption, tag other users to it, tag it to your personal Instagram Photo Map and simultaneously post it to some of your other social networks. You can configure your Instagram account to have photos posted on Facebook, Twitter, Tumblr or Flickr. If these sharing configurations are all highlighted, as opposed to remaining gray and inactive, then all of your Instagram photos will automatically be posted to your social networks after you press “Share. Don't worry, Instagram will always take you to the social network configuration page after you snap each and every photo. If you don't want your photo shared on any particular social network, simply tap any one of them so that’s gray and set to off
Instagram is all about visual sharing. Every user profile has a “Followers” and “Following” count, representing how many people they follow and how many other users are follow them. Every user profile has a button you can tap to follow them. If a user has their profile set to private, they will need to approve your request first. Keep in mind that when your profile is created and set to public, anyone can find and view your profile, along with all your photos and videos. Learn how to set yours to private if you only want the followers you approve to be able to see your posts.
In my personal experience, Instagram is a lightweight platform which puts the focus on images and doesn't attempt to be the end-all, be-all social network which (ironically, it's parent) Facebook is. From a professional marketing standpoint, Instagram offers companies in both B2B and B2C realms a unique opportunity to diversify the ways in which prospects, leads, and customers conceptualize their brand.
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